2013CF Crowdfunding:
Software & Solutions

Massolution Report Offers Strategic Approaches and Compares Software & Solutions to Help Successfully Select and Launch a Crowdfunding Platform.

Get the only reliable and comprehensive insight into the capabilities, features, and technologies of the 30+ crowdfunding software platforms on the market from Massolution, the industry insider. 75 pages of in-depth analysis plus online access to provider profiles, software features, and functionality matrices:

  • CF platform models
  • Buy-versus-build considerations
  • Completeness of APIs
  • Hosting and support
  • Total cost of ownership (TCO)
  • Compliance ...and more! View an excerpt
 

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Table of Contents

1. Introduction 8

  • a. Foreword 9
    • i. Evolution of the Crowdfunding Market 9
    • ii. An Emerging Ecosystem 10
  • b. About this Research 11
    • i. Methodology and Presentation 11
    • ii. Research Team 12
    • iii. About massolution 13
  • c. Definitions and Taxonomy 14
    • i. Crowdfunding Defined 14
    • ii. Crowdfunding Models 15

2. Entering the Crowdfunding Market 18

  • a. Market Strategy 19
    • i. The Crowdfunding World Map 19
    • ii. Funding Volumes 21
    • iii. Crowdfunding Activity 22
  • b. Business Model and Strategy 24
    • i. Crowdfunding Model 24
    • ii. Revenue Model 25
    • iii. Cost Components 26
  • c. Market Positioning 27
    • i. Understand Your Crowd 27
    • ii. Branding and Uniqueness 28
    • iii. Integration with an Existing Site 28
    • iv. Affiliate Programs 29
    • v. Platform Networks 30
  • d. Buy vs. Build 31

3. Buy vs. Build 34

  • a. Requirements 35
  • b. "Buy vs. Build" Decision Matrix 37
    • i. License Standard Solution 38
    • ii. License a Standard Solution or Assemble In-House 41
    • iii. Build and Assemble In-House 46
    • iv. Develop with a Partner 47

4. Other Considerations 51

  • a. Ongoing Support Costs 52
  • b. Platform Features 54
    • i. Dashboards and User Experience 54
    • ii. Administrators Interface 54
    • iii. Configurability 55
    • iv. Mobile Integration 55
    • v. Social Media Integration and Widgets 56
  • c. Operational Considerations 57
    • i. Traffic and Scalability 57
    • ii. Payment Processing 57
    • iii. Electronic Signatures (for Lending- and Equity-Based Platforms) 58

5. Crowdfunding in the U.S. 61

  • a. Introduction 62
    • i. A New Market 62
  • b. Compliance 63
    • i. Implications 63
    • ii. Tax Compliance 63
    • iii. Rewards and Securities 64
    • iv. Securities Deslers-Brokers 65
    • v. Transactions 65
    • vi. Investor Network Platforms 65
    • vii. Other Issues 66

6. Trends and Developments 68

  • a. Outlook 69
    • i. Expansion of Build Your Own Options 69
    • ii. API Markets 70
    • iii. Investor Network CFPs 71
    • iv. Integration of Advanced Tools 71
    • v. Mobile Offerings 72

7. Summary 74

  • a. Overview 75